Page builders like Elementor or Divi can be great for quick setups, but they often come with heavy code overhead that slows sites down. This can hurt both performance and SEO, especially when every second of load time counts. We’ve seen many websites struggle under the weight of unused scripts, duplicated CSS, and layout inconsistencies caused by plugin conflicts.

Custom-coded solutions, on the other hand, are built for efficiency and precision. By creating a tailored WordPress theme, developers can include only what’s necessary — resulting in faster load times, cleaner markup, and better long-term maintainability. This also opens the door to more creative control and unique designs that truly reflect the brand.

That said, we’re not anti–page builder. For some projects, a hybrid approach works beautifully: custom theme structure combined with the flexibility of the block editor. The secret lies in knowing when to use convenience tools and when to go custom — a balance that defines professional web craftsmanship.